Marketing research

Marketing research is, according to the American Marketing Association, the function that links the consumer, customer, and public to the marketer through information -- information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications.

Often interchanged with market research, it is understood that marketing research is a broader term.

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<a name="top">Your search has been for:   Marketing research site:.gov Jump to: <a href="#overview">Key Topics</a> || <a href="#append">Possibly Useful</a> || <a href="#sources">Selected Sources</a> || <a href="#advanced">Dig Deeper</a> <a name="overview"></a><a href="#" onclick="toggle_visibility('overv'); return false;" title="Pertinent Info, most relevant to your research."> KEY TOPICS<image src="" alt="Pertinent Info, most relevant to your research."></a> <a name="top"></a> The industries that employ the largest number of market research analysts were management of companies and enterprises; management, scientific, and technical consulting services; insurance carriers; computer systems design and related services; and other professional, scientific, and technical services - which includes marketing research and public opinion polling.<a href="#hdng0">(More...)</a> <a name="hdng0"></a>The industries that employ the largest number of market research analysts were management of companies and enterprises; management, scientific, and technical consulting services; insurance carriers; computer systems design and related services; and other professional, scientific, and technical services - which includes marketing research and public opinion polling. <a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank" [1]</a> Certification and advancement. The Marketing Research Association (MRA) offers a certification program for professional researchers who wish to demonstrate their expertise.<a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank" [1]</a> Marketing research provides organizations valuable feedback from purchasers, allowing companies to evaluate consumer satisfaction and plan more effectively for the future.<a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank" [1]</a> A master's degree usually is the minimum educational requirement for a job as a marketing or survey research instructor in junior and community colleges.<a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank" [1]</a> Market and survey researchers often earn advanced degrees in business administration, marketing, statistics, communications, or other closely related disciplines. While in college, aspiring market and survey researchers should gain experience gathering and analyzing data, conducting interviews or surveys, and writing reports on their findings. This experience can prove invaluable later in obtaining a full-time position in the field, because much of the initial work may center on these duties.<a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank" [1]</a> Market and survey researchers often work closely with advertising, marketing, promotions, public relations, and sales managers advertising, marketing, promotions, public relations, and sales managers. When analyzing data, market and survey researchers must use quantitative skills similar to those of mathematicians mathematicians, cost estimators cost estimators, and actuaries actuaries.<a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank" [1]</a> Employment of market and survey researchers is projected to grow 20 percent from 2006 to 2016, faster than the average faster than the average for all occupations. As companies seek to expand their market and as consumers become better informed, the need for marketing professionals will increase.<a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank" [1]</a> In addition to completing courses in business, marketing, and consumer behavior, prospective market and survey researchers should take other liberal arts and social science courses, including economics, psychology, English, and sociology.<a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank" [1]</a> Employment is expected to grow faster than average. Job opportunities should be best for those with a master's or Ph.D. degree in marketing or a related field and with strong quantitative skills.<a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank" [1]</a> Heating and cooling are by far the largest components of most homeowners energy use and expenditures, noted Paul Bony, DMEA's manager of member services and marketing.<a href="http://www.wapa.gov/es/greennews/default.htm" TARGET="_blank" [2]</a> <a href="#top"><img alt="Back to Top" title="Back to Top" src="" style="border: 0px solid ; width: 72px; height: 14px;"></a> <a name="append"></a><a href="#" onclick="toggle_visibility('apx'); return false;" title="Additional Info, less pertinent but still might be useful in your research."> POSSIBLY USEFUL<image src="" alt="Additional Info, less pertinent but still might be useful in your research."></a> Section Contents: <a name="top"></a> Researchers and analysts often begin by assisting others.<a href="#hdng1">(More...)</a> <a name="hdng1"></a>Researchers and analysts often begin by assisting others. With experience, market and survey analysts are eventually are assigned their own research projects. Continuing education and advanced degrees will be helpful to those looking to advance to more responsible positions in this occupation. It also is important to keep current with the latest methods of developing, conducting, and analyzing surveys and other data. <a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank" [1]</a> Trained interviewers usually conduct the surveys under the market research analyst's direction. After compiling and evaluating the data, market research analysts make recommendations to their client or employer. They provide a company's management with information needed to make decisions on the promotion, distribution, design, and pricing of products or services.<a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank" [1]</a> Survey researchers may consult with economists, statisticians, market research analysts, or other data users in order to design surveys. They also may present survey results to clients.<a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank" [1]</a> Market and survey researchers held about 261,000 jobs in 2006, most of which - 234,000 - were held by market research analysts.<a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank" [1]</a> Survey researchers were employed primarily by firms in other professional, scientific, and technical services - which include market research and public opinion polling; scientific research and development services; and management, scientific, and technical consulting services.<a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank" [1]</a> The best prospects will come from growth in the market research and public opinion polling industry, which employs many survey researchers.<a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank" [1]</a> Market and survey researchers generally have structured work schedules. They often work alone, writing reports, preparing statistical charts, and using computers, but they also may be an integral part of a research team.<a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank" [1]</a> Survey researchers also will be needed to meet the growing demand for market and opinion research as an increasingly competitive economy requires businesses to allocate advertising funds more effectively and efficiently.<a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank" [1]</a> Besides holding the previously mentioned jobs, many people who do market and survey research work held faculty positions in colleges and universities. These workers are counted as postsecondary teachers rather than market and survey researchers.<a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank" [1]</a> A bachelor's degree is the minimum educational requirement for many market and survey research jobs.<a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank" [1]</a> A bachelor's degree is usually sufficient for entry-level market and survey research positions.<a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank" [1]</a> Increasingly, market research analysts not only collect and analyze information, but also help clients implement analysts' ideas and recommendations.<a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank" [1]</a> Median annual earnings of market research analysts in May 2006 were $58,820.<a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank" [1]</a> Because of the applicability of market research to many industries, market research analysts are employed throughout the economy.<a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank" [1]</a> California, a front-runner in the race to curb global warming, today unveiled a newly redesigned Web portal <a href="http://www.climatechange.ca.gov/">newly redesigned Web portal</a> to help centralize state climate change activities and research. The newly redesigned Website allows businesses, consumers, government officials and the environmental community to easily access information about California's progress in meeting its aggressive climate change goals.<a href="http://www.wapa.gov/es/greennews/default.htm" TARGET="_blank" [2]</a> The portal also offers a detailed history of California's climate change activities, information on current research, policies and programs.<a href="http://www.wapa.gov/es/greennews/default.htm" TARGET="_blank" [2]</a> The centers will also serve as information clearinghouses and will conduct research to advance marine and hydrokinetic energy technologies.<a href="http://www.wapa.gov/es/greennews/default.htm" TARGET="_blank" [2]</a> The EFRCs will pursue the fundamental understanding necessary to meet the global need for abundant, clean, and economical energy. Through this initiative, DOE seeks to bring together the skills and talents of multiple investigators to enable fundamental research of a scope and complexity that would not be possible with the standard individual investigator or small group research project. $500 million expected to be available, up to 50 awards anticipated.<a href="http://www.wapa.gov/es/greennews/default.htm" TARGET="_blank" [2]</a> The U.S. Department of Energy requests proposals for Energy Frontier Research Centers (EFRCs) to accelerate the rate of scientific breakthroughs needed to create advanced energy technologies for the 21st century.<a href="http://www.wapa.gov/es/greennews/default.htm" TARGET="_blank" [2]</a> The solicitation is part of DOE's effort to establish a program of research, development, demonstration, and commercial application activities to expand the production of renewable energy from marine and hydrokinetic energy technologies.<a href="http://www.wapa.gov/es/greennews/default.htm" TARGET="_blank" [2]</a> DOE announced on Monday that it will make up to $7.5 million available <a href="http://www.energy.gov/news/6206.htm">$7.5 million available</a> to U.S. industries and universities to support the research and development of advanced water power systems, including systems that draw on free-flowing water; ocean waves, tides, or currents; and other water-based resources.<a href="http://www.wapa.gov/es/greennews/default.htm" TARGET="_blank" [2]</a> <a href="#top"><img alt="Back to Top" title="Back to Top" src="" style="border: 0px solid ; width: 72px; height: 14px;"></a> <a name="sources"><a href="#" onclick="toggle_visibility('srcs'); return false;" title="Most Informative Documents, used in preparation of this report."> SELECTED SOURCES<image src="" alt="Most Informative Documents, used in preparation of this report."></a> 1. <a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank">Market and Survey Researchers</a> <a href="http://www.bls.gov/oco/ocos013.htm" TARGET="_blank">http://www.bls.gov/oco/ocos013.htm</a> 2. <a href="http://www.wapa.gov/es/greennews/default.htm" TARGET="_blank">Western's Renewable Resources Program</a> <a href="http://www.wapa.gov/es/greennews/default.htm" TARGET="_blank">http://www.wapa.gov/es/greennews/default.htm</a> <a href="#top"><img alt="Back to Top" title="Back to Top" src="" style="border: 0px solid ; width: 72px; height: 14px;"></a> <a name="advanced">Try digging deeper by doing research on a LARGER SET OF DOCUMENTS: <form name="theForm2" action="http://iresearch-reporter.com/demo" target="_blank" method="get" ><input name="query" height="21" size="55" maxlength="2048" title="Search2" type="text" value="Marketing research site:.gov"><input alt="" name="Submit2" value="Submit" src="" title="Submit advanced request" align="center" height="21" type="image" width="77"></form> (Will open in a new window. Your browser must have JavaScript & Cookies enabled.) Automatically generated multi-source summary has been compiled basing on the fair use of snippets extracted from original articles, found through the Google web search.

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